Start Early thanks the Illinois General Assembly for approving a Fiscal Year 2025 state budget that includes significant increases in funding for early care and education programs, funding that aligns with Governor JB Pritzker’s multi-year Smart Start Illinois initiative. 

The final budget, approved by the legislature this week, contains nearly $250 million in new state funding for child care, preschool and home visiting services and the Early Intervention (EI) program. It also includes money to fund first-year operations for the newly-created Illinois Department of Early Childhood. 

Despite these needed and appreciated spending increases, Start Early is very disappointed with final appropriation levels of funding for the Early Intervention (EI) program and the Early Childhood Access Consortium for Equity (ECACE) scholarship program. In particular, Start Early had been fighting for a greater increase in EI funding, and we believe the approved budget is inadequate to address the ongoing workforce crisis and historic service delays. 

Illinois FY 2025 budget will benefit children and families by providing considerable funding to several key early learning programs, and we thank Governor JB Pritzker and the General Assembly for their ongoing commitment to children and families, Start Early Vice President of Illinois Policy Ireta Gasner said. We remain deeply concerned, however, that the legislature did not appropriate additional funds beyond the governor’s proposal for Early Intervention and ECACE scholarships. Timely services for infants and toddlers with disabilities and developmental delays and a well-prepared and compensated workforce are cornerstones of an equitable early childhood system. This budget is a big step forward, but much more work is needed.”

Here are the specifics: 

  • $158.5 million (27.3%) increase for the child care system at Illinois Department of Human Services (IDHS) for Smart Start Workforce Grants, Quality Contracts, apprenticeships and Child Care Assistance Program (CCAP) caseload growth 
  • $75 million (11.1%) increase for the Early Childhood Block Grant at Illinois State Board of Education for expansion of Prevention Initiative center-based and home visiting programs, Preschool for All and Preschool for All Expansion programs 
  • $6 million (3.8%) increase for the Early Intervention (EI) program at IDHS to accommodate caseload growth, but no additional funding for provider rate increases 
  • $5 million (21.8%) increase for evidence-based home visiting programs at IDHS to expand access to services and address compensation improvements 
  • $5 million for the ECACE scholarship program, but no additional funding to ensure candidates currently receiving the scholarship can finish their programs 
  • $14.2 million in operational funding for the new Illinois Department of Early Childhood 

Record levels of service delays continue to plague the EI system – delays linked to a shrinking workforce. Without annual rate increases, providers will continue to leave the program, meaning more infants and toddlers with disabilities and developmental delays will wait for months to receive the life-changing services they are entitled to by law. 

In addition, nearly 2,500 current ECACE scholarship recipients will need further scholarship support to complete their degrees. The lack of early childhood educators has resulted in programs and classrooms closing – limiting the opportunity for families to locate effective services for their children. 

Several other important measures impacting the early care and education system – and the families and workforce who are a part of it – have been approved by the legislature this session, including: 

  • SB1 (Sen. Lightford, Rep. Canty) – authorizes the creation of the Department of Early Childhood 
  • HB4959 (Rep. Gabel, Sen. Sims) – the FY 2025 budget implementation bill, which, among other provisions, codifies into law the ECACE scholarship program 
  • HB4951 (Rep. Burke, Sen. Villanueva) – a revenue omnibus bill, which, among other provisions, establishes a permanent state Child Tax Credit for families eligible for the Earned Income Tax Credit and have children under age 12 
  • HB5142 (Rep. Gabel, Sen. Collins) – requires, among other provisions, private health insurers to cover all pregnancy, postpartum and newborn care services provided by perinatal doulas or licensed certified professional midwives, including home births, home visits and support during labor. Insurance companies would need to cover home visits by board-certified lactation consultants, including the cost of recommended breast pumps, breastfeeding supplies and feeding aids. 
  • HB4491 (Rep. Faver Dias, Sen. Johnson) – allows a child care director or qualified early childhood educator to be present during the opening or closing of the child care program 
  • SB2675 (Sen. Villivalam, Rep. Croke) – expands eligibility to the Early Childhood Construction Grant (ECCG) program for not-for-profit early childhood providers that rent or lease from another not-for-profit entity

We expect the governor to sign and approve this final budget package and SB1 soon.

This suite of policy changes and funding increases was made possible by the commitment and diligent efforts of advocates across the state. Throughout the spring legislative session, parents, educators and advocates contacted state legislators thousands of times on behalf of Illinois families and those who serve them. Given there is more work ahead to address the critical gaps in funding for EI and ECACE, we and our advocacy partners look forward to working in the coming months to be sure both the administration and General Assembly understand the urgency of these problems. 

Activities and experiences play a vital role in shaping a child’s mental health and well-being. Our mental health expert, Michael Gouterman, shares how to create a positive mindset in your child through everyday activities.

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Here are some simple yet powerful activities that can cultivate positive mental health experiences:

  • Establishing Rituals and Routines
    Rituals and routines provide a sense of predictability and stability for young children, helping them feel safe and secure in their environment. Consider incorporating the following rituals and routines into your daily life:

    • Morning and bedtime routines: Establish consistent rituals for waking up and going to bed, such as reading a bedtime story or sharing highlights from the day.
    • Mealtime rituals: Create special traditions around mealtime, such as setting the table together or sharing a favorite family recipe.
    • Transition rituals: Develop rituals for transitions, such as saying goodbye before leaving for school or welcoming your child home after a day apart. ​Don’t be afraid to be creative and make your own unique rituals as a family.

By consistently practicing these rituals and routines, you can instill a sense of familiarity and connection in your child’s daily life, promoting a feeling of safety and predictability.

  • Exploring New Experiences
    While routines provide a sense of security, it’s also important to expose children to new experiences and challenges to support their growth and development. Here are some ways to encourage exploration and curiosity:

By introducing new experiences in a supportive and encouraging environment, you can help your child develop confidence, resilience and a sense of curiosity about the world around them.

  • Cultivating Connection
    Building strong connections with caregivers, family members and peers is essential for promoting positive mental health in early childhood. Here are some ways to foster meaningful connections:

    • Quality time: Set aside dedicated time each day to spend one-on-one with your child, engaging in activities they enjoy and showing genuine interest in their thoughts and feelings. Even for the busiest of schedules, dedicating a small amount time together can have a tremendous impact.
    • Family traditions: Create special traditions and rituals that bring your family together, such as movie nights, game nights or weekend outings.
    • Social interactions: Encourage your child to interact with peers through playdates, preschool or community groups, providing opportunities for friendship and social development.

 

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Mental health is a vital aspect of our overall well-being and serves as a strong base to navigate the ebbs and flows of our day to day lives with resiliency. But what exactly is mental health, and why is it so important in early childhood development? Our mental health expert, Michael Gouterman, shares his expert insight on understanding mental health in early childhood.

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What is mental health?

At its core, mental health encompasses social, emotional, and psychological well-being. It’s about how we think, feel, and behave, and how we navigate the world around us.

Providing safe environments for children, where they can build relationships and connections with their caregivers and loved ones, has a positive impact on their mental health. These early interactions lay the groundwork for a child to learn and feel a sense of safety and security in the world.

In these safe and nurturing environments, children begin to develop what psychologists refer to as a secure attachment which Influences how children relate to others throughout their lives.

Why is mental health important in early childhood development?

At Start Early, we know that the foundation of a child’s social and emotional competence begins forming in the prenatal relationship and continues to be laid the very first days, months, and years of life, shaped by the interactions babies have with their parents and other caring adults. Babies thrive when they are securely attached to someone special—their mother, father or other primary caregiver—who knows and responds consistently and reliably to their needs.

Mental health is a lifelong journey that is shaped by our experiences, relationships and environments. We know from research that quality programs for infants, toddlers and their families can make a significant impact on their lives, a difference that can last a lifetime.

As we embark on this journey of exploration and understanding, let’s remember that mental health is not a destination but a continuum. By nurturing our own mental well-being and supporting those around us, we have the opportunity to build a stronger world for everyone to thrive as their best selves.

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Authentically and meaningfully engaging families in systems design and improvement work requires careful attention to how we value the expertise and lived experiences of these critical partners. Oftentimes, there is a contrast in our espoused beliefs and actual behaviors (explicitly or implicitly). How conscious are we of the disconnect? What tools and frameworks exist to help us as systems leaders on our journeys to be more genuine in our beliefs and equitable and liberatory in our practice? Here are some key insights from Start Early Consulting’s work focused on centering family and provider voice.

Systems leaders aiming to engage families more equitably and effectively in systems design and improvement efforts need to assess their progress towards meeting these goals. Start Early has developed a self-assessment tool focused on cultivating family leadership in systems building work through the establishment of Family Councils. Framed as a continuum for developing capacities, the tool incorporates tenets of the Spectrum of Community Engagement to Ownership framework.

Download Our New Tool

Download our new self-assessment tool focused on cultivating family leadership in systems building work through the establishment of Family Councils.

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Centering family voice and fostering genuine co-creation spaces is complex work that will not happen overnight; it is evolutionary. And giving ourselves grace, knowing we are all in different places and that where we fall at any point in time will depend on various, ever-changing contexts (i.e., as often as we engage new families as partners in the work), is necessary. The promise of nurturing sustainable conditions for change is held within one key, foundational step — shifting mindsets to value families as experts, in words and action. A few relevant reflections from our team’s experiences providing support to advocate and public sector leaders seeking transformational change within and across their early childhood systems follow:

  1. Shifting mindsets to acknowledge and leverage the expertise families hold regarding what best meets their diverse and unique needs is critical.
    When we approach engaging families from a deficit perspective (e.g., families are unknowing of what quality is or dismissing cultural contexts that also shape these definitions; families are unaware of resources or “hard to reach”), we consequently message that families are the problem and WE hold the answers to solving these challenges.
  2. Families have valuable insight and perspective towards creating high-impact and sustainable solutions.
    Acknowledging that most systems, by design, limit access and opportunities for families to thrive, shifting our mindsets to prioritize families’ input better prepares us for the important and complex work of questioning dominant perceptions of quality and learning what the true barriers to access are. When we focus on addressing these root issues — WITH families — we get closer to achieving transformational change.
  3. Families are valued as experts and the key drivers of systems change when their voices are centered and they are empowered and supported to LEAD co-creation efforts.
    Embracing this mindset and enacting aligned practices requires positive and trusting relationships and restructuring power dynamics (e.g. shared governance). These conditions prime us for critical and generative dialogue.

Need extra support with equitably centering family voice in your systems change efforts? Contact our team to learn more.

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On Thursday, May 9, 2024, the Illinois House of Representatives approved Senate Bill 1 (SB1), legislation to authorize the creation of the Illinois Department of Early Childhood. An initiative of Governor JB Pritzker, the proposal, which passed the Illinois Senate last month, aims to improve access to critical early learning and care services by better aligning and coordinating programs, data and policies. SB1 is sponsored by Senate Majority Leader Kimberly Lightford and State Representative Mary Beth Canty. We anticipate the Governor will sign the bill into law sometime this summer. 

“Start Early applauds the Illinois General Assembly for approving such consequential legislation,” Ireta Gasner, Vice President of Illinois Policy at Start Early said. “The state is now committed, more than ever, to transform state government so it can provide the range of services young children and families need to thrive. We thank Governor Pritzker, Deputy Governor Martin Torres, and their team for leading this work—work that’s only just begun.” 

Once enacted, the bill will require the new Department, starting in July of 2026, to administer the Child Care Assistance Program, the Early Intervention program, evidence-based home visiting programs, as well as infant, toddler and preschool programs currently funded by the State Board of Education. It will also license and monitor child care programs. 

“Passing this bill was a team effort, though every team has its stars,” said Jonathan Doster, Start Early’s Illinois Legislative Director. “Thank you to Leader Lightford and Representative Canty for their commitment to young children and their dogged leadership as we moved this significant proposal through the legislative process.” 

Start Early looks forward to sharing with state leaders our knowledge and expertise developed over years through our work providing high-quality early childhood programming and advancing child-focused policies in Illinois, particularly as decisions about the governance and design of our early learning and care system are being made. Together, as the governor often says, we will make Illinois the best state in the nation in which to raise young children. 

The Illinois State Board of Education (ISBE) released its next installation of Kindergarten Individual Development Survey (KIDS) data, providing a snapshot of the skills young children had as they entered kindergarten in the 2022-2023 school year. The COVID-19 pandemic made it difficult to implement the tool and collect the valuable information it provides, but the data the state gathered makes it plain that while COVID-19 disruptions have had an impact, we are heading back to pre-pandemic readiness levels.

As noted in the recent KIDS report, 30% of all students in Illinois demonstrate Kindergarten readiness in all three developmental areas (social and emotional development, language and literacy development, and math), a steady increase that puts the state slightly above pre-pandemic levels. Indeed, since the launch of KIDS in 2017-2018, and despite pandemic challenges, the percentage of students rated “Kindergarten ready” in all three developmental areas has increased by 6 percentage points, reflecting a positive upward trend over time.

 

 

While state-wide numbers reflect improvement over time, the percentage of students demonstrating Kindergarten readiness in all three domains varies widely across lines of income, language and learning style. Persistent early gaps between student groups underscore the need for targeted support both during the early years, and in the early primary grades – particularly for students identified as English Learners. Currently implementation challenges exist to assess and identify English Learners but this implementation issue is being addressed by the KIDS Advisory Committee.

Other researchers are beginning to investigate whether and how KIDS relates to later academic performance. A new report from the Illinois Workforce and Education Research Collaborative (IWERC) concludes that KIDS scores are predictive of 3rd grade test scores in Math and English language arts (ELA). Yet, even with similar Kindergarten Readiness scores, Black and Latinx students are less likely to be proficient in 3rd grade math and ELA compared to White students.1

Some of these upward trends are encouraging, but persistent gaps require further work and study in the next few years. To address these gaps, assessment directors and school and district leaders should support administrators and teachers by reducing the amount of costly and redundant kindergarten readiness assessments, promoting the importance of a play-based environment in kindergarten, refering districts to KIDS coaches so they can acquire resources for implementing play-based learning, and ensuring there is an appropriate and full implementation of KIDS. It is too soon to draw any connections or conclusions, but we will note that these recent, modest increases coincide with the first year of Governor Pritzker’s Smart Start IL plan – a multi-year effort to increase funding for early childhood over a period of four years. The administration also plans to create a new Department of Early Childhood, which provides an opportunity for the state to create transformational changes that will benefit the early childhood workforce, young children and their families. This transformational work should be paired with sustainable investments and improved data collection, and we will all be watching to see if these coordinated efforts benefit our youngest learners. 


1Kiguel, S., Cashdollar, S., & Bates, S. (Forthcoming). Kindergarten readiness in Illinois: Trends and disparities in readiness using the Kindergarten Individual Development Survey (KIDS). Chicago, IL: Illinois Workforce and Education Research Collaborative (IWERC), Discovery Partners Institute, University of Illinois.

Start Early is pleased to introduce our Chicago Policy Agenda for 2024-2027. Chicago is positioned to make great strides toward a higher-quality, more equitable early care and learning system over the next three years and this policy agenda outlines key levers for achieving that kind of systems change.

Awareness of Chicago’s early learning issues among City leadership will be one of those key levers. After advocates in Chicago successfully garnered attention for early learning issues during the 2023 elections, Mayor Johnson outlined goals for early learning in his administration’s transition plan and has since embraced and revived the Every Child Ready Chicago initiative, which was launched under the Lightfoot administration just prior to the COVID-19 pandemic. The recently elected City Council has also seemingly made a renewed commitment to issues impacting Chicago’s young children with the revival of the Education and Child Development Committee, which now holds regular meetings under the leadership of Alderwoman Jeannette Taylor.  

Leadership changes within Chicago Public Schools (CPS) have also resulted in continued commitments to early learning, including furthering the expansion of universal full-day pre-k for every four-year-old in Chicago. In addition to hiring a new CEO in 2021, CPS is facing an unprecedented expansion of their Board of Education over the next four years that will open opportunities to expand the Board’s expertise and further democratize the range of issues it considers.   

As CPS receives increased funds from the state’s Early Childhood Block Grant under Governor Pritzker’s Smart Start plan, their leadership will need to contend with how to build on the progress that has been made to expand access to pre-k and do so in such a way that preserves and promotes equity within the mixed delivery system of school- and community-based early childhood education that gives families in Chicago the ability to choose the program that works best for their child. Doing so will require partnership with Chicago’s six federal Head Start grant recipients and the broader early childhood provider community in Chicago. Our hope is that this Chicago Policy Agenda will provide guidance on where to focus efforts and resources as the city embarks on this collaborative work.

On April 16, Start Early along with our partners at Child Care For All, COFI, Illinois Action for Children, Latino Policy Forum, Raising Illinois, SEIU, and We, the Village brought nearly 300 advocates down to Springfield to advocate for Illinois’ youngest learners. Advocates shared their perspectives with legislators on the impact that the creation of the Department of Early Childhood and increased funding for ECACE & Early Intervention would have on our early childhood systems. In visits with legislators, advocates also shared Raising Illinois’ Babies Can’t Wait postcards highlighting the struggles & successes Illinois families have had with Early Intervention.

With just over one month left in this legislative session, we aren’t slowing down our advocacy efforts! Here’s how you can still participate:

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Washington state's original Territorial CapitolAn early morning photo taken from the spot of Washington’s original Territorial Capitol
(Photo Credit: Erica Hallock)

Note to the reader: With the conclusion of the 2024 legislative session, this represents our final weekly edition of Notes from Olympia for the year. We plan to send out updates periodically throughout the interim. In the meantime, keep your eyes out for a survey – we are eager for your feedback and are always on the lookout for trivia suggestions. Thanks for reading!

Trivia!

License Plates. How many options do Washingtonians currently have to choose from for special design license plates?

  • Bonus Trivia: Had SHB 2489 passed, Washingtonians would have had another choice for a special design license plate. Which beloved icon would this new special license plate option have featured?

This Week’s Highlights

The Legislature adjourned Sine Die with its traditional fanfare March 7. The Legislature spent its last week passing three Initiatives to the Legislature, taking final votes on scores of bills, saying goodbye to colleagues, and passing Supplemental Capital, Operating and Transportation budgets.

Initiatives to the Legislature. As expected, the Senate and House passed three of the six Initiatives to the Legislature: I-2113 (vehicular pursuits), I-2081 (parental rights) and I-2111 (income tax). This means that these three initiatives will not appear on the November ballot.

The two bodies’ approaches to the debates and votes on the initiatives captured the tenor of the session; the Senate moved efficiently, debating and voting on all three in under an hour and the House took over an hour to debate just one of the three initiatives. For further details, we will continue to recommend the Washington State Standard coverage.

Since there was no action taken on the other three Initiatives to the Legislature, they will appear on the November General Election ballot for consideration and decision by the state’s voters:

  • I-2109: Repeal of the Capital Gains Tax
  • I-2117: Repeal of the Climate Commitment Act
  • I-2124: Opt-out option for Washington’s long-term care program Long-Term Care

If you would like more information about the initiative process, it was featured in our Jan. 19 edition of Notes From Olympia.

Bills, Bills, Bills. Last week we explained that when a bill is amended in the opposite chamber it must return to its originating chamber for “concurrence” in the amendments made in the opposite chamber. Early in the week, the Senate and the House spent time voting to concur in amendments made in the other body. This is a quick, but important step for a bill to take on its way to the Governor’s desk.

One important bill to note is ESSB 6038, clarifying tax exemptions for child care services. Deemed “Necessary to Implement the Budget,” it was not subject to legislative deadlines. Before approving the bill 95-1 Tuesday, the House adopted a Floor amendment that removed the provision prohibiting DCYF from charging licensing fees. With that change, the bill serves to expand the business and occupation tax exemption for child care services for children up to age 7 to children up to age 12 and children up to age 18 who have a verified special need or are under court supervision. Perhaps there will be another effort in 2025 to eliminate child care licensing fees. The Senate then concurred in the House amendments to ESSB 6038 March 6.

Check out Start Early Washington’s bill tracker on our state policy resources page for a look at which bills made it to the end of the process. Not surprisingly, the list of bills that did not make it is much longer than those that did!

Cliffhanger revealed – 5 p.m. bills. Last Friday’s Opposite House Cutoff 5 p.m. bills were meaty, and each brought a level of drama. The Senate took up ESHB 1589 relating to clean energy. This bill had been brought up for debate a day earlier but was ruled unconstitutional by the Lt. Governor after a Republican objection. Overnight, the bill was re-worked to address the issue and after consideration of many, many amendments, the bill passed. ESHB 1589 experienced further drama when it returned to the House for concurrence in Senate amendments Monday, March 5. After five hours in caucus, the House finally concurred in the Senate amendments in the wee hours of March 6, adjourning just after 2 a.m.

Over in the House, the 5 p.m. bill was ESB 5241, the Keep Our Care Act. After announcing ESB 5241 would be the final bill for the evening, the House broke for caucus meetings and did not return to the Floor, so the bill did not advance.

Budgets

On Wednesday, Start Early Washington updated its state budget comparison chart to reflect the conference proposals for the Operating, Capital and Transportation budgets on our state policy resources page.

As one of the final actions before adjourning Sine Die, the Legislature voted to approve each of the budgets. On March 6, the Senate and House each unanimously approved the Capital budget and, as demonstrated by the picture below, with a bit of “fanfare” in the Senate. The Operating and Transportation budgets were each approved on the final day of session – March 7.

The budget is a bill and, like every other bill, does not go into effect until signed by the Governor. It is important to track to see if the Governor issues any vetoes on aspects of the various budgets.

Sen. Yasmin wearing a mullet speaking on ESSB 5949 supplemental capital budget Prior to voting in favor of the Capital budget, many Senators donned mullets in honor of Senator Mark Mullet, who oversaw the crafting of the Capital budget.
(Photo Credit: TVW screenshot)

In Memoriam

With heavy hearts, we want to honor Former Representative Peggy Maxie and acknowledge her passing on Feb. 18. We have included some information about her amazing life and accomplishments below, but if you would like to learn more about her career, we featured a more thorough overview in our Feb. 4, 2022 edition of Notes From Olympia.

Born in 1936, Representative Maxie was the first Black woman elected to the Legislature in 1970 and she served until 1983, for a total of six terms. She and her family came to Washington state in 1942 when her mother was hired by Boeing as part of the World War II workforce. After she graduated from high school, Maxie worked for the Attorney General’s office and for the Seattle Urban League. She then earned her bachelor’s degree in psychology from Seattle University and her Master of Social Work from the University of Washington. In addition to working as a consultant for health and community programs, she also trained for nine months to become a nun.

The story is that Representative Maxie had a somewhat comical entry into the political sphere. Her brother, Fred Maxie, had decided to run for Position 2 in the 37th District but changed his mind to go to law school. He’d already had campaign signs with their last name—Maxie—printed on them and didn’t want them to go to waste. It turned into a real-life example of the sunk cost fallacy, as he asked his sister to step up and run instead. Their other brother, Robert, had already forayed into the world of politics and had worked for years in the Democratic Party. Through providing organizational and financial support, he helped launch his sister’s political career, as she would soon become Representative Maxie. He even recruited Jim McGill, a professor of English at Seattle University, to be her campaign manager.

Peggy Maxie holding "Elect Peggy" campaign posterPeggy Maxie and one of her campaign posters
(Photo Credit: Seattle Times)

In Representative Maxie’s decade-plus tenure, she served on the House Appropriations, Judicial, Rules and Insurance Committees. She worked on notable legislation including the Landlord-Tenant Act and the Displaced Homemakers Act. The first act was responsible for defining the relationship between landlords and tenants and established some of the first tenant protections in our state. The bill faced active opposition from landlord lobbyists, but still passed. (Interestingly, the same Landlord-Tenant Act was a major issue during this 2024 session, with landlord lobbyists strongly opposing rent stabilization efforts). The second act supported women who had been “displaced due to divorce, death of a spouse, disability of a spouse, or other loss of family income of a spouse,” according to HistoryLink.

Peggy Maxie Peggy Maxie
(Photo Credit: Women in the Legislature)

We will be forever grateful for Representative Maxie’s contributions to civil rights, education and housing in the state. Her legacy has impacted so many—it extended beyond her time in the Legislature and will extend beyond her lifetime.

Trivia Answer

Washingtonians currently have 67 special design license plates to choose from. To see the full list of special design options for license plates, visit the Department of Licensing (DOL) website. And while it is a little pricier, you can also personalize your own custom plate—there are a few constraints on which characters you can use, so be sure to check out the DOL website. There are a few banned custom plates, which you can see at this link. It’s important to keep things decent, or as my college friend always said, “only good clean fun!”

If the Legislature had passed SHB 2489, it would have created a new special license plate option featuring … Smokey the Bear and his popular slogan, “Only YOU Can Prevent Forest Fires!” Washington would have joined our fellow Smokey fans in Oregon and Texas, who already have Smokey license plate options.

Green and white license plate with image of Smokey the Bear and quote "only you can prevent wildfires"What could have been … A sample Smokey the Bear license plate
(Photo Credit: Washington State Democrats via KUOW)

Smokey’s association with fire prevention dates back to World War II, when there was a severe shortage of firefighters available to contain wildfires and much of the workforce participated in efforts directed towards different war-related activities. And while the bombings at Pearl Harbor did not directly cause a wildfire, the event still incited fear and concern. In response, the U.S. Forest Service established the Cooperative Forest Fire Prevention (CFFP) program in 1942. Serendipitously, the film Bambi came out that same year, and Disney agreed that its characters could be used in the wildfire prevention campaign (spoiler: there are many traumatic parts of that movie, the wildfire only being one of them). Following on the movie’s heels, Smokey Bear was officially created August 9, 1944. His name honors “Smokey” Joe Martin, a courageous New York City Fire Department Chief.

A few years after the character was created, Smokey Bear became a national celebrity and got a real-life mascot: a little cub who survived a wildfire in the Capitan Mountains in New Mexico in 1950. At the time, forest rangers, local firefighting crews from New Mexico and Texas, and the New Mexico State Game Department worked to contain the fire when a crew member alerted everyone to a bear cub by itself near the fire line (a border used to help contain wildfires). According to smokeybear.com, firefighters got caught in the path of the firestorm and survived by lying face down on a rockslide; Smokey had taken refuge in a tree and was badly burned but was rescued by a ranger from the New Mexico Department of Game and Fish. The ranger helped get him transported to Santa Fe for medical treatment, and the nation became invested in the little bear’s recovery after the United Press and The Associated Press published the story of his rescue. He lived most of his life at the National Zoo in Washington, D.C., as he became the symbol representing the country’s federal conservation and wildfire prevention program.

Smokeybear.com reports that Smokey received so many letters of support and gifts of honey that he had to have his own zip code. He was returned to Capitan, New Mexico, upon his passing in 1976 and was honored with a burial at Smokey Bear Historical Park. So much bravery, both human and ursine!

Smokey’s campaign is the longest-running PSA in US history, so it makes sense that his catchphrase has evolved over the years:

  • Originally, in the 1940s, it was “Smokey Says – Care Will Prevent 9 out of 10 Forest Fires.”
  • 1947: “Remember… Only YOU Can Prevent Forest Fires.” Presumably, the campaign wanted to shift a sense of responsibility to the reader.
  • 2001: “Only You Can Prevent Wildfires.” This edit was to clarify that Smokey is referring to unintentional, human-caused fires.

Another perhaps little-known fact about Smokey the Bear is that his name was originally “Smokey Bear,” but the song written by Steve Nelson and Jack Rollins added that small little word and ignited a fiery debate about what the bear’s *actual* name is. Once the song got popular, the new name spread like wildfire (is it too soon?). Smokeybear.com alleges that his name never changed and that it is officially “Smokey Bear.” No matter which name you prefer, Smokey is doing his job to spread awareness about forest fire prevention; hopefully you’ll be able to show your Smokey spirit sometime in the future!

Resources:
About the Campaign [smokeybear.com]
Only you (almost) can put Smokey Bear on Washington license plates [Washington State Standard]
Peggy Maxie, first Black woman elected to WA state House, dies [The Seattle Times]
Story of Smokey [smokeybear.com]
Smokey Bear [Wikipedia.org]
Why Washington cars could get a little Smokey in 2024 [KUOW]

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At Start Early, we understand that a path forward must involve listening to and partnering with families and early childhood practitioners. We can get it right for all children from the start by shaping futures together with teachers, support staff, doulas, home visitors, child care providers and other early childhood staff. That’s why as we watched President Biden’s 2024 State of the Union, we were listening out for opportunities to prioritize the early care and learning policies, research and investments that families and providers shared as high priority during the development of the Shaping Futures Together Agenda, our new research and policy agenda. Here’s how the Biden-Harris administration’s priorities stacked up to what we heard from those on the front lines of narrowing the equity gap for our nation’s youngest children:

Healthy Births and Thriving Families

The families and providers we spoke to as we developed  the Shaping Futures Together Agenda made it clear: they need and want greater access to the financial security, supports for new parents, and paid family leave benefits that every family deserves in order to get off to a strong start. President Biden’s points during the State of the Union about the cost of housing and food, student debt, and the many economic factors affecting families today speaks to the need to make it easier for families to have the financial resources they need to thrive. We applaud his reminder that the Child Tax Credit (CTC) the Biden-Harris administration passed during the pandemic supported “millions of working families and cut child poverty in half”, and his call to action to restore the credit because “no child should go hungry in this country.” We look forward to advancing this priority by working to eliminate the restrictive policies and eligibility criteria of federal early childhood and financial assistance programs that limit a family’s ability to improve their financial circumstances and advance policies like the CTC and Universal Basic Income that can help ensure consistent access to basic needs for families with young children. We applaud the House for its recent passage of a bipartisan tax package that included an expanded CTC, and urge the Senate to take action on this important support for families.

Positive Early Learning and Development

Across the country, families face a diverse array of life situations that are made more complicated by the challenge of finding quality, affordable child care. We—and the families and providers we spoke to in the Shaping Futures Together Agenda listening sessions – share President Biden’s vision on this: “Imagine a future with affordable child care. Millions of families can get [the support] they need to go to work to help grow the economy.” We applaud the priority placed on child care at the State of the Union as well as the administration’s most recent efforts to expand affordable child care for families accessing child care assistance, which included capping families’ co-payments, encouraging states to eliminate co-payments for families with the greatest need, and streamlining the process for families to access child care subsidies. These policies provide parents the opportunity to work, helping increase family economic security and building a stronger economy. As parent Hazel shared with us, “If you’re a parent, your ability to show up fully to a job is dependent on being confident and comfortable with who is watching your child.” We look forward to partnering with the Biden-Harris administration to ensure that all parents have that confidence and comfort by further expanding access to child care and making it easier for all families to access Early Head Start and Head Start and Early Intervention services.

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Effective, Valued and Well-Compensated Workforce

The workforce is the backbone of the early childhood programs and systems that children and families rely on every day. We heard President Biden’s statement last night loud and clear, and we agree: public school teachers deserve a raise and “to remain the strongest economy in the world, we need the best education system in the world.” We also applaud the President’s commitment in last night’s speech to working towards public pre-K access for all 3- and 4-year-olds. We hope that in its work to support our nation’s education system, that the Biden-Harris administration will continue to lift up our workforce: the child care providers, home visitors, and others who deserve the wages, job satisfaction, and professional development opportunities that will help them remain in the early learning field. As Columba, curriculum director at an early learning center shared: “Being a teacher is hard work… if you’re not rewarded and appropriately compensated, you’re going to find something easier to do, often for the same amount of money or more. I see it too often.” We must work together to improve pay, benefits, and support for those who work in early childhood programs and help them stay in their roles by ensuring they can meet their own basic needs and are developing as professionals.

Climate Change

We applaud the President’s recommitment to environmental justice in the priorities he set forth last night: “We are also making history by confronting the climate crisis, not denying it. I’m taking the most significant action on climate ever in the history of the world… Taking historic action on environmental justice for fence-line communities smothered by the legacy of pollution.” The historic investments in environmental justice advanced by the Biden-Harris administration have the potential to connect children, families, and early care and learning providers across the country with resources that promote their resilience in a disrupted climate. As with the Shaping Futures Together agenda, Start Early and its partners heard through many parent and provider listening sessions that climate change and resiliency are top of mind for those who care for young children. We hope the administration’s commitment climate justice will extend to children and families and will encompass the solutions proposed in Flourishing Children, Healthy Communities, and a Stronger Nation: The U.S. Early Years Climate Action Plan.

Conclusion

Start Early believes the federal government can act as a facilitator of strong early childhood programs and systems at the state and community levels. But policies and investments that program and system improvement at all levels of government must remain centered in the priorities and lived experiences of caregivers of young children. We applaud the Biden-Harris administration for aligning with the priorities we’ve heard from families and providers across the country, and look forward to partnering with the administration and those on the front-lines to move these important policies forward.

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