Last month, families across the country began receiving the first payments under the Advance Child Tax Credit (ACTA), a part of the American Rescue Plan Act. For many families with young children, like Educare Chicago parent Cheryse Singleton-Nobles, the expanded Child Tax Credit offers integral support that increases their ability to provide a stable environment and experiences for their children to thrive.

“A lot of us are struggling. Even though the pandemic is ending, that doesn’t end the financial impacts it created,” Cheryse shares.

“We need the Child Tax Credit to survive. We need it for our families, to help our businesses grow, for school supplies, to put gas in the car. We need it so our families can keep striving and so we can raise successful young individuals."

Cheryse Singleton-Nobles
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Across the nation, even as employment is rising and strains on household budgets have eased in recent months families continue to struggle. One in three adults with children report difficulty covering usual household expenses, and one in eight report their families don’t have enough to eat. This financial strain and chronic stress can undermine young children’s sense of security, safety and joy. If prolonged, it can have a negative, long-term impact on their development.

“If it’s stressful for an adult, imagine how stressful this time has been for young children whose entire routine was disturbed,” Cheryse continues. “The Child Tax Credit puts us in a place of peace so that we can be in a better mental state to focus on doing more for our children and not worrying as much about things getting turned off or bills not being paid.”

The expanded Child Tax Credit will help directly alleviate the strain that so many families are experiencing on multiple fronts. Eligible families will receive up to $3,600 per child under age 6 and $3,000 for children ages 6 to 17, with half made available to families in advance through six monthly payments and the rest claimed when they file their tax returns.

Many organizations, including our own Educare Learning Network, are proactively reaching out to educate families on the tax filing process and helping them take full advantage of the Child Tax Credit. At Educare Chicago, “staff let us know it was coming, who to contact and offered to assist with the tax filing process,” Cheryse shares.

What does the Child Tax Credit Mean for Your Family?

Our partners at the Educare Learning Network are collecting quotes and stories about the importance of the Child Tax Credit. Tell us what the Child Tax Credit means for your family, your finances and your future.

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In addition to household essentials, Cheryse underscored the importance of the payments to help parents meet their children’s educational and developmental needs. “For instance, a family with a child with disabilities can use this money to pay for equipment and materials that aren’t covered by insurance,” she says. “With the extra money being sent, it’s like, ‘Whoa, okay, I can breathe.’”

The Child Tax Credit is one of the critical supports for working families that can and should be made permanent by the passage of the American Families Plan. Other transformative investments included in the plan would help defray the costs of child care and offer families more child care options, two issues families continue to grapple with. Two out of three working parents (63%) and nearly all low-income parents (95%) report having a hard time.

“Who am I?” From the moment babies are born, they are learning about who they are, how to express their feelings and what makes them special. Their earliest relationships with parents and caregivers help develop a sense of belonging and set the foundation for their future learning and success.

Parents and caregivers can help young children along as they grow and learn more about who they are, their feelings and how they fit into this world.

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Check out Big Heart World’s Parent and Caregiver Guides for more fun ideas to support your child’s social and emotional learning in the areas of Identify & Belonging, Feelings, and Similarities & Differences.

Resources for Families

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For me, advocating for Black fathers is a matter of personal, professional, and societal importance. My father’s indelible impact on my life — including my own role as an active father to my children — led me to pursue a career ensuring Black fathers are recognized as assets to their children, families, and communities. Research has highlighted the important role and contributions that Black fathers have on their families, including influences on children’s school adjustment, social competence, psychological well-being and positive racial socialization.

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A father’s involvement in his child’s life from very early on has a tremendous impact on their development. Children with involved, caring fathers have stronger educational and developmental outcomes with better linguistic and cognitive capabilities. They also start school with higher academic readiness. Fathers that spend time playing with their infants and preschoolers in stimulating, engaging activities help their children learn how to regulate their feelings and behavior. I can personally attest to spending a lot of time playing with my youngest son, a toddler, as he learns to explore the world around him.

Addressing systemic racism can help fathers fill this important role and empowering them with resources. Below are ways we all can create opportunities for marginalized fathers and better position them as the assets they are in our society.

  • Change the narrative. We must change society’s misguided view of Black fathers as negligent parents and recast them as integral parts of our family and community, just as my father was for me and how I strive to be for my children. This requires presenting positive and culturally affirming narratives of Black fathers in the media — including social media— and through research studies, organizational cultures and legislation.
  • Expand home visiting and parent education programs to ensure they are father friendly, father-centered and culturally inclusive. All fathers want what is best for their children, and home visiting programs can empower fathers in their role by engaging them in program activities and supporting their involvement in their children’s lives.
  • Drive policy change that transforms the child support system into a family-building institution. Eliminating government-owed child support debt for fathers unable to pay will go a long way in enabling Black fathers to advance economically and to better provide for their children.

Supporting Black fathers in their role as a child’s first and most important teacher is an investment in our children and our communities. This Father’s Day, let’s intentionally change the narrative, advocate for local, state and federal policies that benefit Black fathers and promote positive and culturally relevant parent and home visiting programs that benefit early childhood development.

Learn more about my work and continue to follow this blog for the latest updates from Start Early.

In April 2021, Start Early merged with the Early Learning Lab (ELL) — a nonprofit with expertise in human-centered design, systems thinking and technology solutions — to drive stronger, more equitable solutions, programs and policies that are better informed by community voices to improve early childhood systems across the country.

The merger uniquely positions Start Early to develop new ways of working that draw upon the collective experience of both organizations in elevating parent voice, systems change, and knowledge transfer and network building.

The Early Learning Lab was founded in 2015 to bring new methods and tools from the social innovation sector to the early childhood field to catalyze the design, implementation and scaling of high-impact products and programs.

Now, the Early Learning Lab is a new division within Start Early. The Lab will continue its work to lift up family and community voices and advance smart technology solutions in early childhood programs and systems.

Santa Clara Open Space Authority outdoor class photoTeri Rogoway’s love of nature started early, with her own mom. “My mom taught me from a really young age that nature was a gift and that we could be better people as a result of interacting with nature,” she shares. “I’ve always had a positive experience in nature and I wanted to give those kinds of experiences to other people.”

As the educational programs coordinator for the Santa Clara Valley Open Space Authority, Teri helps children engage with nature from an early age. “We do stroller walks with parents and infants and toddlers, where we let the kids play outside and make things out of twigs, rocks and leaves. I never tell them what to make, I just let them create,” she notes, which helps build creativity skills that follow them into their later years.

Engaging parents is key to increasing young children’s exposure to and appreciation of nature. “You want parents to feel comfortable being out in nature because children watch how their parent responds. If the parents are afraid, then a child might pick up on that fear and carry it with them through life,” she explains.

Nature’s Impact on Early Childhood Development

Children participating in nature walk withSanta Clara Open Space AuthorityThroughout her career, Teri has seen the benefits of engaging children early in nature. “Parents who go hiking with their child in a baby backpack, let them play in parks, climb trees, rescue worms and jump in puddles are building up their child’s immunity and increasing their motor skills,” she shares. “Those kids, who have been encouraged to play in and explore nature, are less fearful, more creative and know how to calmly interact with other people.”

In addition to nature’s impact on children’s cognitive development, Teri also sees mental and emotional health benefits for parents. “I want parents to feel the healing, peaceful aspects of nature that they can get away even if it’s just to a little neighborhood park or a vacant lot with wildflowers.”

“Nature is big enough to take anything that we have to give any stress or worry. Kids will respond to their parents being less stressed and spending time in nature also creates beautiful family memories that they can look back on.”

Virtual Programming during the Pandemic

During the pandemic, Teri and her team pivoted to provide online programs via Facebook Live and Zoom to continue to share the benefit of engaging in nature. “Our team gave live virtual trail tours showing people different plants and animals while they answered questions like, ‘Susie from Oakland would like to know what that green flower is called to the left.’”

She saw the benefits for her staff who also missed the in-person interaction with visitors and one another, “We were so grateful to be able to do that and help others and ourselves fight that sense of isolation, it felt like we were fulfilling our purpose.” The park is now open for in-person visits with COVID-19 precautions in place (e.g., one-way trails with social distancing) and is seeing an increase in visitors.

As we celebrate National Arbor Day and parks continue to open, Teri encourages us all to head outdoors: “Nature is where we belong and the place we go to for healing, peace and restoration. Give yourself permission to enjoy time outside for yourself; we work so hard but remember Mother Nature is there to give back to you.”

The weather outside may be frightful, but the great indoors beckons. Inclement weather can offer the perfect opportunity to engage in indoor activities with your children that help them build important academic and social skills; skills such as executive functions, memory, self-regulation and teamwork. Executive Function: means your child will develop abilities to remain focused on an activity, complete tasks and be persistent and Self-Regulation: is the degree to which your child can control their emotional reactions.

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Here are four ideas your family can try:

  1.  Challenge your memories: In addition to working your preschooler’s memory, card matching games will help them hone their concentration and planning skills. Try spicing up the game with variants that promote math or vocabulary skills for added educational value. Bonus: Using your arts and crafts skills or just a working printer, a deck of memory cards is easy to whip up.
  2. Follow the leader: Games like Simon Says or Red Light, Green Light are a great excuse for toddlers to get silly and also burn off some energy. And they require only a little space and some imagination. Children take away a better understanding of the structure of rules, how to follow instructions and focus attention.
  3. Build together: Young children of all ages love to build and create. Piecing together a puzzle or building a block castle is a great way for toddlers and young children to pick up nuances of cooperation. As they work toward a common goal, they learn the value of teamwork and planning, while reinforcing positive social-emotional skills and developing small motor dexterity.
  4. Stretch your imaginations: Build-a-Story and Act-a-Story games challenge your preschooler to help construct or enact a fun, silly or adventurous narrative with others. You may want to start things off, but before you know it the whole group will be rolling as the story twists and turns. Your child may even surprise you with their creativity as they sharpens their attention, working memory and impulse control. Keep a pen and paper or your phone camera handy—you may want to record these stories for posterity!

So until you can get back outside again, enjoy your indoor time playing and learning with your child. It goes without saying that some games will come across as silly—but the simple play belies the critical lessons learned. Through playing and interacting, you are also helping your child develop essential skills and strengthening your bond. It may be Simon Says today, but it will be so much more down the road.

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As the director of Start Early’s Enterprise Project Management Office, Colleen Vehr knew the early months and years of a child’s life are critical to their learning, growth, and development. Knowing this, she was particularly grateful to be able to have extended time away from work to focus on her rapidly growing family and providing for her newborns’ needs as they grew and changed each day.

As a mother of twins who spent time in the NICU, Vehr shares, “I really cherish the time I was able to spend at home nurturing my babies so they could thrive in the way that all children deserve.”

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Providing parents with paid time off from work to care for their young children helps families begin their journey on a strong foundation of caring, consistent relationships. Infants experience rapid rates of brain development fueled by nurturing and consistent relationship with caregiving adults, and these earliest interactions have a significant, long-lasting impact on executive functioning, early communication, and problem-solving skills.

Bridget Byville, vice president of Development, and another recent mother at Start Early recalls how her parental leave helped get her son to a place where he was healthy and thriving. “My parental leave helped us get into the cadence of being a family and creating those social emotional connections that we needed. It was especially beneficial for creating a bond with this tiny human — who is very fragile — and it gave me time to focus on my health and well-being post labor,” she shares.

Caregiver holding babyIndeed, research has found that paid family leave leads to a wealth of benefits related to child development and child and caregiver health. One recent study found that paid leave was linked to better language, cognitive and social emotional outcomes in toddlers regardless of socioeconomic status and fewer infant behavior problems. Research also suggests that parental leave — especially paid leave — can support children’s health during this critical window, including positively affecting breastfeeding rates and duration, reducing the risk of infant mortality, and increasing the likelihood of infants receiving well-baby care and vaccinations.

The benefits that paid leave produces for young children and their families have not only compelled Start Early to advocate for policies that increase access to paid leave but has compelled our organization to adopt our own paid leave policies, including providing up to 6 months of paid maternity, paternity or adoption leave for employees.

The U.S. is one of only eight countries that does not offer paid leave, forcing parents to cobble together paid personal time, sick leave and short-term disability, if available or feasible. As a result, the average maternity leave in the U.S. is about 10 weeks.

“When you invest in your people, they invest back in the organization which ultimately leads to increased retention. I feel a much stronger sense of loyalty to Start Early because of the space they made for my family.

Bridget Byville, vice president of Development
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Vehr reflects on how even a 3-month policy wouldn’t have felt sufficient. “With a 3-month policy, I would have spent about a third of my leave with at least one child in the hospital. The extended 6-month leave meant that I could spend meaningful time, especially in those precious early days, focused on establishing new routines and caring for my children.”

Decreasing an employee’s salary and retirement savings opportunities at a time when their expenses are increasing causes high levels of stress, conditions that have been shown to negatively affect children’s growth and development. Start Early’s parental leave program also aligns with research evidence about the impact caregiver stress and access to high-quality healthcare has on young children by providing employees with 100% of their salary and benefits during parental leave.

“I was really one of the fortunate parents in the NICU,” says Vehr. “I think about mothers who have to return to work before they’ve fully healed or parents who are forced to return to work when their little ones are so very young because not receiving a paycheck is simply not an option.”

A comprehensive paid parental leave program can aid in retaining women in the workforce. One study from Institute for Women’s Policy Research found that implementing paid parental leave policies in California and New Jersey resulted in a 20 percent reduction in the number of women exiting their jobs in the first year after welcoming a child and up to a 50 percent reduction after 5 years.

“When you invest in your people, they invest back in the organization which ultimately leads to increased retention,” notes Byville. “I feel a much stronger sense of loyalty to Start Early because of the space they made for my family.”

Vehr agrees, “I feel a deeper sense of commitment to our organization and more cared for as an employee.” She adds, “it really calls on employers to consider a far more empathetic, humane approach to parental and family leave, and it also calls on our lawmakers to support employers with that aim.”

The benefits of paid parental leave set families, employers, and our communities up for success, which is why Start Early will continue to advocate for family-friendly policies that support time for parents and caregivers to bond with and care for their children without jeopardizing their ability to afford basic needs.

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At Start Early, we know that reading is fundamental to a child’s development. As we celebrate Read Across America Day, we recognize the importance of making reading with your little ones a priority every day! By reading with your young child, you are not only bonding and inspiring a love of reading, but also developing strong early language and literacy skills that are key to future learning and success.

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No matter how old your child is — from babies and toddlers to preschoolers — these six tips from our experts will help you make the most of storytime:

  1. Start early. Reading to babies is important for healthy brain development and lays the foundation for language and writing skills.
  2. Make reading a part of your daily routine. Establishing a routine helps ensure that reading is part of your daily schedule, such as before naptime and bedtime. It also creates times during the day that both of you can look forward to.
  3. Try board and cloth books for babies. By age 1, most babies can grab books. Board and cloth books are great options for babies who like to touch things and put everything in their mouths.
  4. Take turns with your toddler. By age 2, most toddlers can hold a book and point at the pictures. Let your toddler turn the pages of a board book, and respond when they point or react to the story.
  5. Ask your child questions. As you read to your child, make the experience interactive by asking questions, such as “What do you think will happen next?” or “What was your favorite part of the story? Why?”
  6. Just keep reading. Reading to your child helps them develop a habit of listening to stories and loving books. This is one of the most important pieces of advice make sure you are reading early and often.

One of the most important aspects of building early literacy skills is for parents to read to their young children. Through sharing these moments of being together and parents showing their genuine love for reading, children also get excited for reading which sets the foundation for building lifelong literacy skills.

Danielle Jordan, Senior Master Teacher, Educare Chicago
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See our expert in action!

Check out how Educare Chicago Senior Master Teacher Danielle leads her class in a lesson on perspective and how you can tell the same story
in different ways.


Families living in communities that are under-resourced lack access to the quality early learning and care programs that help level the playing field and close the opportunity gap. With your support, we can provide literacy support for families in greatest need.

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Young child holding book Whether your child is a newborn or about to head to kindergarten, here are some great books to read during storytime:

Other Early Learning Resources:

Empowering parents in their role as their child’s first and most important teacher is an essential component of quality early learning and care.

A recent piece in “Early Learning Nation” looks at the benefits of intensive family engagement, a key component of the Educare model featured in a new documentary, “Tomorrow’s Hope.” One of the educators featured in the film is Brenda Eiland-Williford, director of early childhood quality and impact at Start Early. She shares how partnering with parents — building a foundation of support, bonding and relationships — can help communities undergoing transitions and give children and families “the problem-solving, conflict-management and self-regulation skills to thrive.”

Family engagement will also be critical to the success of cities, states and communities as they reckon with how to rebuild early childhood systems back better in the wake of the COVID-19 pandemic. Parents and caregivers have the clearest perspective of what their family needs, and family voices — like those featured in “Tomorrow’s Hope” — must be included in the planning, implementation, oversight and evaluation of all programs serving children from birth to age 5 and their families.

Rebecca Berlin, chief learning officer at Start Early and principal investigator of the National Center for Parent, Family and Community Engagement (NCPFCE) why lifting up family voices is so important in another “Early Learning Nation” piece: “We know this will lead to early learning programs that truly support family well-being, effective family and community engagement and children’s school readiness so that every child has the opportunity to thrive.”

A growing concern for the early childhood field is how to best support parents and families in nurturing their young children’s healthy development. Educators and leaders are eager to help families gain the knowledge and tools they need to effectively engage in their children’s learning.

Technology-based interventions hold great promise for reaching and communicating with families. These interventions are relatively low-cost, scalable, and accessible for parents who use their mobile phones for communication and information seeking. Technology-based interventions can also reinforce the learning and community building of on-the-ground family support programs. But this promise can only hold true if the technology products are designed to reach parents and communicate what they want to know.

In the last few years, a number of tech-based family engagement platforms and tools designed to guide parents have emerged, including apps like Vroom, Let’s Play, and Kinedu, video tools like Ready Rosie, texting programs such as Text4Baby and Ready4K, podcasts, and word-tracking wearables like LENA and Starling. As awareness about early childhood development increases, more technology players (non-profit and for-profit) are likely to enter this space.

At The Early Learning Lab (The Lab), we have spent the past year surveying early childhood technology tools, learning how various products and programs are being implemented and evaluated, and identifying best technology practices for early childhood family engagement.

Whether you are an entrepreneur developing a new early learning tech product, a school administrator trying to find an effective family-engagement tool, or a parent-support program operator looking to add a digital component to your program, The Lab sees the following 10 design elements as critical to the impact of any early learning parent engagement tool:

10 Critical Design Elements for Parent Engagement Technology

  1. Research-based: The early learning research community has built a solid body of evidence on the neuroscience of developing minds and the practices that support early learning, health, and development. For example, the Center on the Developing Child out of Harvard has a wealth of research on developing executive functioning skills in children; the torch that Hart and Risely lit on the word gap is carried by researchers such as Dana Suskind; the Yale Center for Emotional Intelligence has developed a body of work around developing emotional intelligence in children. Any technology tool worth developing or investing in should be research-based. Moreover, an affiliation with researchers is a good sign that the developers are serious about improving outcomes for children. A good example is the app Vroom, which was developed in collaboration with a bevy of early childhood researchers.
  2. Has an Evaluation Strategy: Often, when developing commercial technology tools, the only success metric that counts for developers (and their investors) is the number of users. In the social sector, revenue isn’t good enough – we have to demonstrate impact. Developers that are serious about improving child outcomes will have an evaluation strategy. They will articulate a theory of change and the tool’s intended impact; they will have clear measures to evaluate it. They will be transparent about the data they collect and have a strategy to iterate on their model if they are not having the desired impact.
  3. Co-designed: Parenting is a highly personal pursuit and emotionally-charged issue that often reflects differences in culture, class, and values. The early childhood field has stumbled when trying to prescribe practices to parents in a top-down manner that does not take into account the realities parents face. Products and programs must be co-designed with parents, and this means going beyond focus groups and informational interviews. Parents should not only be part of defining the problem, they should be part of developing the solution. This means partnering with parents to identify the impact the tool should have as well as the success measures used. Parents should also participate in the design and testing of the product.
  4. Accessible: Accessibility is key to any technology product, but the importance is magnified when developing technology for social change. The key is to know your audience, and make sure that what you are developing can actually be used by the people you want to reach. With technology created for parent engagement consider the following:
    1. Language: Is your tool accessible to people who speak languages other than English?
    2. Literacy Level: Are there content pathways in your tool for people with low levels of literacy?
    3. Cost: Is your tool affordable? If it is mobile-based, does it require the use of data plans that may be too costly for your target audience?
    4. Platform: Where are your users? Go to them, don’t make them come to you. Chances are, asking people to download an app or purchase new hardware or software will create a barrier that you will have to overcome for product adoption.
    5. Ease-of-use: Obviously, user experience and user interface design are huge considerations when developing a technology product, but also consider how your tool fits into the lives of your audience. Does it require a daily or weekly time commitment? Can content be consumed in pieces, or does the user have to set a considerable amount of time aside to interact with your tool? Many texting programs, such as Stanford’s Ready4K! are based in part on the theory from behavioral science that small “nudges” of information are more effective in supporting new behaviors than large amounts of information delivered at once.
  5. Puts Data in the Hands of the User: One of the most exciting aspects of technology is that it allows for the gathering, processing, and delivery of information quickly. But who gets to see the data is an important consideration.At The Lab, we are firm believers that users should have access to their own data (or in the case of parent engagement, parents should have access to data on their children). For example, tools such as LENA and the Starling allow parents to track the number of words their child hears over the course of the day. User feedback on these tools suggest that their effectiveness is at least partially due to the empowerment that results from access to this data. (Parents can see the effect of their actions in increasing the number of words their children hear, a recognized metric for fostering early learning.)
  6. Builds Community: Technology is often denigrated for its role in decreasing personal connections, but it can also be a powerful connector. After all, communication and connection are at the heart of many technologies, from email to Facebook, which create bridges based on shared interest across geographies.When developing or evaluating a technology for family engagement, think about how that tool can create connections among users and build their social capital. The LENA Research Foundation developed a program called LENA Start to help community-based organizations and schools conduct group trainings for parents on using LENA at home with their children. Not only did parents learn about the tool, they benefitted from connecting with each other by sharing tips and experiences about the trials and tribulations of raising a young child.Similarly, the website Understood has a robust online community that connects parents of children with learning and attention issues, a group that sometimes feels stigmatized in their offline communities and schools.
  7. Accommodates Two-Way and Peer-to-Peer Communication: Users are no longer just consumers of content, they’re creators of it. A smart developer will solicit user-generated feedback to understand how the tool is being used, what’s working and what’s not.Smart tools will also let users connect with other users to share their own content. Ready Rosie is a program that delivers videos to parents, modeling fun learning activities they can do with their children. The Ready Rosie team found that some of their users were eager to share their own learning activities with the Ready Rosie community, so the team has incorporated those activities into the official Ready Rosie curriculum.
  8. Incorporates Rapid Feedback Cycles: Waterfall is out, agile is in, and modern technology development is all about rapid cycle feedback. Any product worth investing in should be on a continuous improvement path. Strong developers will monitor usage data frequently to quickly incorporate user feedback in iterations of their product. Success metrics should be tracked to determine if the product is meeting its stated goals, and the developers should have a plan in place to adjust the product roadmap if it is not.
  9. Builds User Self-Efficacy: Parents are the experts on their children. Most instinctively know what they need to do to support their children’s healthy development. Our role should be to 1) fill in knowledge gaps where they exist by giving parents information on the high-value practices they should be doing with their children; 2) ensure parents have enough knowledge of child development and their role in supporting their child’s growth over time. The goal is to help parents build their own parenting muscles and see the beneficial effects they have on their children. Rather than keeping parents dependent on experts every step of the way, technology should help parents become strong advocates for their children’s learning and academic success.
  10. Embedded in Existing Systems: Technology products, embedded in the systems in which parents are already interacting (their local school district, their local library, an existing home visitation program), have the best chance of gaining parents’ attention. Rather than going straight to consumers, Ready4K partners with school districts to register the families of incoming students for their texting program. BringingUp, from the creators of Ready Rosie, allows teachers to send videos to their families to help build the school-home connection while also fostering early learning at home. A dashboard allows teachers to track which of their families are viewing the videos. Texting programs like Talk, Read, Sing partner with media outlets such as Univision to reach parents who might not otherwise hear about the program. Embedding products into existing delivery channels make user acquisition easier, and make it easier on families who may already be feeling pulled in too many directions.

All in all, no one product is going to have all 10 of these elements. But this list can serve as a useful guide for developers and a wish list for people who are evaluating and purchasing technology products for parent engagement. Technology holds great promise for reaching large numbers of families and helping us achieve the goal of kindergarten readiness for all, but only if the products we develop and use are designed for impact.

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