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Pocket Literacy Coach

Could a simple text message prompt families to engage in everyday moments of learning?

Family engagement is integral to the quality and success of early education and Start Early is always looking for innovative ideas to support children and families both in the classroom and at home. In 2012, we joined researchers at Northwestern University and the educational technology company, Parent University, to test out one of these new ideas.

Through the Pocket Literacy Coach project, parents at three Head Start programs in the Chicago area enrolled in the Parent University texting service. Parents received a daily text message that provided a fun, easy idea for a parent-child activity that focused on literacy, math skills and critical thinking. The idea was simple: could a simple text message, once a day, prompt families to engage in everyday moments of learning? We conducted the first phase of the pilot to test the impact of the content and technology. The findings were overwhelmingly positive.

Key Findings

  • Parents who received the text messages reported engaging in a larger variety of learning activities with their children than parents who did not receive the messages.
  • Parents viewed the messages as an easy, accessible and enjoyable means to inspire greater engagement and connectivity with their children.

Publications & Resources

Supporting Head Start Parents: Impact of a Text Message Intervention on Parent–Child Activity Engagement

Link

This peer-reviewed article assesses the effectiveness of a texting initiative to improve parent involvement in learning activities with their children.

Download Supporting Head Start Parents: Impact of a Text Message Intervention on Parent–Child Activity Engagement

Research & Evaluation Team & Collaborators

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Our Research

We conduct research and evaluations to elevate the expertise of early childhood professionals and support better learning environments.

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Contact Us

For questions or to learn more about the project, contact our research team.

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Resources for Professionals

From interactive courses to engaging events, we support educators in building powerful practices that transform teaching and learning.

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